Facebook will celebrate Ramadan as the 'month of goodness'

 Ahead of Ramadan, Facebook's parent company Meta has announced that it will celebrate April as the "Month of Good".

A statement issued by Facebook said that during the 'Month of Good', the company will share stories of Muslim communities that are positively influencing the world and Muslim 'content creators' to all meta applications. Access will be provided through more technology.

"Every week, content creators from Europe, the Middle East and Asia Pacific will gather on Facebook and Instagram to discuss topics such as food and Earth Day," Facebook said.

In addition, Meta says that the British women's community on Facebook, Muslim Mamaz from the UK, will organize fundraising events on Facebook during the month of Ramadan to help women around the world.

Earlier, the social networking site Twitter also asked online content creators to improve their branding on Twitter during the month of Ramadan.

According to a Twitter survey published by Arab News, keeping in touch with consumers during Ramadan is not only important for the reputation of a business brand but also increases sales and profits.

According to the survey, consumers in Saudi Arabia spend 50 percent more in Ramadan, 52 percent in the United Arab Emirates, 31 percent in Egypt and 49 percent in Kuwait compared to the rest of the Islamic year.

Ahead of Ramadan, Twitter Middle East and North Africa's Customer Success Specialist Elio Khoury says that with the advent of social media, it has become imperative for business brands to think carefully about their business strategies.

He said that Twitter has become a part of culture and business brands can use Twitter to connect with the culture which is essential for the success of brands.

According to a Twitter survey, the correlation between consumer buying intent and brand culture is 73%.

According to the Twitter Specialist, "This is a great opportunity for business brands to build a culturally connected relationship with their users on Twitter during the month of Ramadan, as this is an important time of the year."

According to the survey, about 40% of consumers in Saudi Arabia, Egypt and Kuwait want to try new brands during Ramadan, while 53% of consumers in the UAE are ready to try new brands.