Advertising campaign for modern calligraphy t-shirts of Arab singer

 Inspired by the music of Yemeni-born Emirati singer Bilqis Fathi, the Chinese company has launched T-shirts for the Middle East.

According to Arab News, the singer has participated in the exhibition of five special style T-shirts. Modern calligraphy patterns are engraved on T-shirts.

Most of the proceeds from advertising T-shirts will be distributed to those in need during the holy month.

The company's profits from the advertising campaign will be sent to organizations such as the Red Crescent and the Sindh Children's Cancer Support Association in the UAE on April 9.

Bilquis Fathi has shared this ad video with her 13 million followers via Instagram in recent weeks.

The singer has sent a message to her fans to contact the website to buy such t-shirts online.

Born to Yemeni parents living in the United Arab Emirates, Balqis Fathi became famous in 2013 for her distinctive singing. He got the music arrangement from his father Ahmed who is a musician.

Singer Bilquis Fathi's personality and popularity have helped her to become a role model as well as her identity.

The Emirati singer has worked with many charities during her music career and has been a regular advocate for women's rights.

In the beginning of her charity work, the singer also visited the Yemeni refugee camps in Djibouti. In 2016, she was named the United Nations Champion for Women's Rights in the Middle East.