It has been announced for users of social media platform Facebook that they will now be able to earn income through 'Music Revenue Sharing'.
Facebook said on Monday that 'through a new monetization feature, content creators will now be able to use licensed music from popular artists in their videos and earn revenue through in-stream ads.'
According to the social platform, 'This feature is the first of its kind in the music industry, no other platform provides this facility to its creators.'
Content creators will be able to use music from famous musicians like Bicep, Leah Cat, Tove Lo and Post Malone in their videos. As a result, content creators and music rights holders will have a new way of monetizing videos.
Music Revenue Sharing is based on Rights Manager, Facebook's video, audio and match-matching tool. Thanks to this tool, content owners can protect their content from theft etc.
How will the new feature work?
Unlike in the past, Facebook creators will earn revenue through music revenue sharing by using licensed music in their videos.
Creators who can use in-stream ads and meet monetization standards will be able to use the new feature.
Creators will receive 20 percent of total revenue on videos selected for the new feature. While the rest of the shares will go to Metta, the company that owns the music rights and is owned by Facebook.
Content creators will be required to meet Facebook's music guidelines and content standards.
Facebook's new feature has been made available to users worldwide from today, July 25. In-stream ads will be applied to videos that meet the criteria, initially for users in the US and gradually rolling out to users around the world.
