Meta's decision to show ads on Instagram profile and homepage

 CALIFORNIA: Technology company Meta has announced that photo and video sharing application Instagram will display ads on profile feeds and on the ExploreHome page to boost revenue.

According to media reports, since 2019, Meta's revenue has declined drastically due to stiff competition from TikTok and Apple's ad privacy update. In its announcement this week, the company also made other updates to its list of promoted items, including augmented reality on Instagram.

According to the announcement, the company is investing in the discovery of an ecosystem that creates relationships with customers, demand for products and interest in brands. To support business, the company is introducing new ad installations and formats on Instagram. .

The number of ads served to users will vary, but they will be served in places where they weren't before.

On the other hand, ad space for businesses is already available on the Explore homepage, while Meta is currently only testing ads in the profile feed.